How NBCUniversal Came Together for the 2024 Paris Olympic Games

NBCUniversal’s coverage and celebration of the 2024 Paris Olympic Games brought together cultures, communities, and the world’s best athletes. There is no better example of how the whole company came together — across Sports, Peacock, News, Ad Sales, Distribution, Telemundo, and the Studio and Parks businesses — to deliver the most innovative, biggest, and most complex Olympics in history. 

With 7,000 hours of coverage, NBCUniversal saw massive viewership across broadcast, cable, streaming, and digital, unprecedented consumer engagement on social media, the highest Olympic ad revenue in history, wins across the News Group, and buzz generated for upcoming priority content and experiences. The stellar group of NBCU hosts and correspondents, including Mike Tirico, Maria Taylor, Snoop Dogg, Savannah Guthrie, Hoda Kotb, and Craig Melvin, and the amazing Team USA who dominated the medal count, made the Games an unforgettable experience for American audiences.  

• Paris Olympics viewership average led by NBC and Peacock is up 82% from the Tokyo Olympics, with a total audience delivery average of 30.4 million viewers, and the spectacular Opening Ceremony was the most watched since 2012, with 28.6 million viewers. 
• Over the course of the 2024 Paris Games, NBC Sports social channels covering the Olympics acquired 4.7 million new followers, a record by far for these accounts around any sports event.  

NBC and USA Network

• Universal's upcoming film, Wicked, was showcased throughout the Olympic Games’ coverage, including with Cynthia Erivo and Ariana Grande attending the Opening Ceremony red carpet, on TODAY from Paris with Cynthia and Michelle Yeoh debuting an exclusive Wicked clip, a co-promotion piece with Wicked footage and gold winning gymnast Simone Biles at the women’s Gymnastics competition, and more.
• NBC and Peacock used the Games to promote priorities for the Fall including The Voice, which will feature Snoop Dogg as a host this season as well as the network’s new fall drama Brilliant Minds.  The Day of the Jackal, coming to Sky and Peacock on November 7,  premiered its trailer during the Opening Ceremony,  and through integrated marketing tactics, Peacock used the Games to promote Those About to Die starring Anthony Hopkins as well as to launch the original comedy series Mr. Throwback starring Steph Curry, which ranked #1 on Peacock the day Team USA won the basketball finals, reaching more accounts than all other series on the platform.
• Marquee talent from across NBC attended the games to promote their upcoming seasons coming including NBC’s Mariska Hargitay, from the Law & Order: SVU, Marcello Hernandez, Ego Nwodim, Michael Che and Mikey Day from SNL, and Shanola Hampton and Mark-Paul Gosselaar from Found. And from Peacock, Taraji P Henson, Alan Cumming and Jabari Banks attended to highlight upcoming tentpoles series like Fight Night, the breakout hit The Traitors and the anticipated third season return of Bel Air.
• Key talent from across NBC also joined as special correspondents throughout the Games with Kelly Clarkson joining the Opening Ceremony coverage, SNL’s Colin Jost covering surfing from Tahiti and Jimmy Fallon announcing the Closing Ceremony. 

Unveiling New Worlds at Universal Destinations & Experiences

Universal Destinations & Experiences used the backdrop of the Olympics to unveil a first look at the new Wizarding World of Harry Potter - Ministry of Magic coming to Universal Epic Universe opening in 2025. On the TODAY Show broadcasting live from Paris, Al Roker and Craig Melvin provided viewers with a first look at the new Epic world, stepping through a portal into a pre-rendering of Universal Epic Universe's new Wizarding World of Harry Potter — Ministry of Magic.